Community
July 10, 2024

Building a Community to Boost Your Business: My Journey with Real Estate and GoBrunch

Today's article features insights from RoseAllure, a financial expert who helps businesses grow by leveraging credit and providing innovative financing solutions.

Building a Community to Boost Your Business: My Journey with Real Estate and GoBrunch

Introduction

Do you ever wake up one day and think, “How am I going to sell this product?” I did. About a year and a half ago, I found myself knee-deep in the world of real estate, trying to find a way to connect with people and make my product stand out. That’s when I stumbled upon a strategy that changed everything for me: building a community. And GoBrunch played a pivotal role in making it happen.

The Beginnings of a Community

So, picture this: I’m sitting in my living room, coffee in hand, thinking about how I could possibly get people interested in what I was selling. Then it hit me. Why not create a space where people can come together, share knowledge, and support each other? I paired up with real estate investors, realtors working with first-time home buyers, mortgage brokers, and even lawyers. We formed a group, each of us bringing our expertise to the table.

Daily Meetings: The Birth of Consistency

Every day, from 11 AM to 1 PM, Monday through Friday, we hosted a session. This wasn’t just a random chat; it was a consistent, reliable source of information and support. We answered questions, shared insights, and gradually built a loyal following. People started to recognize us, trust us, and return for more.

Enter GoBrunch

Now, let’s talk about GoBrunch. If you haven’t heard of it, GoBrunch is an online platform that allows you to host meetings, webinars, and virtual events. Think of it as a more interactive, engaging version of Zoom. It’s perfect for building a community because it feels personal and immersive.

Using GoBrunch for Product Introductions

One of the coolest things we did was use GoBrunch to introduce new products. Here’s how it went down: we’d register for a meet-up, gather everyone interested, and then do a presentation about the product. At the end, we’d pitch the product and even set up an affiliate program. This way, others could sell the product too, earning a commission and spreading the word even further.

Targeting the Right Audience

Finding the right people to target was crucial. My product was aimed at homeowners with equity, often targeted for deed fraud. So, I started joining real estate rooms on platforms like Clubhouse. Here, people discuss blockchain, NFTs, and crypto all day long. It was the perfect place to introduce my product.

Leveraging Influencers

In these rooms, you’ll find influencers who host regular sessions. Pairing up with them was a game-changer. I’d explain my product, and they’d open up a room for me to present it. This approach isn’t just about selling; it’s about educating. When you educate people, they trust you more, and they’re more likely to buy from you.

The Power of Community Building

We live in a time where everyone is connected online but feels lonelier than ever. People are craving genuine connections and communities. By creating a space that emphasizes “we” instead of “me,” you can attract a loyal following. I learned this firsthand from a woman I met on Clubhouse. She built a community of 245,000 members during the pandemic, focusing on outdoor living for black women.

Monetizing Your Community

With such a large and engaged community, the opportunities to monetize are endless. She didn’t just stop at a Facebook group; she hosted summits and events, turning her community into a thriving business. Engagement is key here. When people are actively interacting, asking questions, and supporting each other, it’s not just a group; it’s a movement.

Leveraging Other People’s Audiences

Ever heard of the term “other people’s money”? Well, in the world of community building, it’s all about leveraging other people’s audiences (OPA). If someone has already built a trusted community, why not join them? Contribute valuable content, engage with their members, and soon, you’ll be recognized as a valuable part of that community.

Steps to Take

  1. Contribute Meaningfully: Start by adding value to the community. Answer questions, share insights, and be genuinely helpful.
  2. Engage Actively: Don’t just post and leave. Engage in conversations, show appreciation for others’ contributions, and build relationships.
  3. Collaborate: Reach out to community leaders and offer to collaborate on events or projects. This can lead to you becoming a moderator or admin, further establishing your presence.

Collecting Contact Information

One of the biggest lessons I learned is the importance of collecting contact information. Social media platforms are great for reaching people, but you need a way to contact them directly. Always have a call to action that drives people to sign up for your email list or download a free ebook. This way, you can stay in touch even when you’re not online.

Why This Matters

Think about it: buying leads can be expensive, ranging from 50 cents to $50 per lead. By building your email list through genuine interactions and valuable content, you save money and build a more engaged audience. This approach not only builds trust but also ensures you have a direct line of communication with your potential customers.

The Cheat Code: Leveraging Resources

Using other people’s time, audience, and resources is like a cheat code for building your business. It speeds up the process and helps you scale faster. When I’m on Clubhouse, I’m not just using my audience; I’m leveraging the audiences of others. They, in turn, do the same with mine. It’s a symbiotic relationship that benefits everyone involved.

Always Have a Call to Action

Never end a session or a post without a clear call to action. Whether it’s signing up for your newsletter, downloading a free resource, or joining your community, make sure you guide people on what to do next. This keeps the momentum going and helps you build a stronger connection with your audience.

My Community’s Success

Let me share a bit about my community. I have 178 people who are keen on managing their finances. We’ve created classes, discussions, and even a community chat feature. Facebook’s new tools, like tagging everyone in a post, have been incredibly helpful in keeping engagement high. People are more likely to see and interact with your posts, which keeps the community active and vibrant.

The Impact of Engagement

Engagement is everything. If you join a group with little to no engagement, it’s like shouting into the void. But if the group is lively and interactive, your posts will reach more people, and you’ll build stronger connections. It’s the difference between a billboard and a bustling town square.

Final Thoughts

Building a community isn’t just a strategy; it’s a mindset. It’s about creating a space where people feel valued, supported, and connected. Whether you’re using GoBrunch for virtual meet-ups or leveraging other people’s audiences, the goal is the same: to build trust and foster genuine connections.

What’s Next?

If you’re thinking about building a community or already have one, I hope my journey inspires you. Remember, it’s not just about selling a product; it’s about providing value, educating, and connecting with people on a deeper level. Start small, stay consistent, and watch your community grow. And don’t forget, platforms like GoBrunch can be a game-changer in creating those meaningful connections.

So, what are you waiting for? Go out there, build your community, and see how it transforms your business. Trust me, it’s worth the effort.

About the Contributor: RoseAllure specializes in personal and business financial solutions. Connect on LinkedIn and visit her website.

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Angela Silva

Marketing and Social Media

Building a Community to Boost Your Business: My Journey with Real Estate and GoBrunch

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