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Most of us have tried building communities in Facebook groups or Slack. I did too. And honestly it always felt flat.
You post, you get a few comments, then the feed goes quiet again. Same with Zoom. You run the call, everyone talks for an hour, and then the room dies when you leave.
You end up managing tools instead of building a real place for people. That’s why I wanted to bring some stories from the real folks who faced the same challenge. Belinda Beaver, a community coach who tried running her sessions on Zoom told me, “If I wasn’t around, nothing happened.”. In other words, many times that’s not community life, that’s babysitting software.
I’ve used Slack, Discord, Zoom, Google Meet. They all work, but here’s the issue: once the meeting ends or the chat slows down, the community feels gone.
As Belinda told me once, “I popped in my virtual room and folks were coworking. I didn’t even plan it.” No scheduling. No reminders. People just showed up.
Maddie Alexander Grout, who helps neurodivergent entrepreneurs with money and visibility, saw it from a different angle "Every single time I’ve had a sales call in this virtual office, I’ve converted that person into a client".
Her office wasn’t just decoration. It became part of her branding experience.
Belinda’s café wasn’t just about timers and tables. Members made it their own. They started body-doubling (supporting each other to make things done), chatting in the lounge, or joining a focus room.
Maddie went further. She built what she calls the Maddieverse. Stages with ramps. A rainbow café. Even a toilet (because that is where honest talks often happen). For her neurodivergent clients, details like this really matter. It feels safe, authentic and welcoming.
Gallery of Maddie’s pic
What makes these spaces different from plain tools:
You do not need to start big. Belinda made a single café where members could work side by side. Maddie built one stage for her program and expanded later into her full Maddieverse.
Here is what works best when you are starting out:
When you move from a chat thread or a one-hour Zoom call into an actual space, the community feels different.
Here is what we keep seeing in practice:
To help you get started, here are a few ready-to-use backgrounds you can drop straight into GoBrunch:
Great for writers, coaches, or freelancers who want that “coffee shop” vibe without leaving home. People can body-double, run Pomodoro sessions, or just sit together while working on their own stuff. It feels familiar and warm, like your favorite local café.
This one’s for when folks want to get things done with fewer distractions. Perfect for deep work, study groups, or accountability sessions. Members can hop in, pick a spot, and settle into focus mode.
Ideal for workshops, live Q&As, or casual meetups. The stage layout makes it easy to spotlight a speaker while keeping the audience close. It works for both small events and bigger community gatherings.
Sometimes you don’t want structure, you just want to talk. This template gives people a relaxed corner where conversations happen naturally. Good for casual networking, icebreakers, or winding down after a heavier session.
A simple, professional setup for coaching calls, team check-ins, or client meetings. Clean design, easy navigation, and just the right vibe to keep things productive without feeling stiff.
Enjoy!
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